Work Collection
Conversion copy
Overview
OPUL is a saas fintech platform who needed to reach new customers. The goal of these projects was to build funnels, campaigns, and landing pages that would target each stage of the marketing funnel and convert visitors to users.
Approach
My focus here was building assets that were user friendly, clear, and with a solid understanding of conversion optimization. The projects started with market and user research, stakeholder interviews, and progressed into targeted campaigns that drove adoption.
Website
45% increase in engagement
7.9% of visitors requested a demo
40% of traffic from organic search
Email Flows
49-56% open rates
3-4.5% click through rates
100+ demos scheduled
Ad Campaign
93% higher impressions
90% higher landing page views
43% higher form submissions
*Over forecast
Introducing new features
Nurturing conversions
Showcasing benefits
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